Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, January 17, 2012

Festivals & Event "Web World Strategies"

Interview with Mr. Shawn King
Web World Strategies
Part 5 - Choosing qualities in a Website Designer
 for your Festivals and Events Website?

Mr. King states … "I can only speak for myself. I listen to what the customer wants instead of telling them what they want. Then I tell them what is possible and what is not. Some designers try to sell customers the “Razzle Dazzle”, however Shawn cautions, if it’s not going to get you the EXPOSURE then no one will ever see your website anyways and money will be lost in poor design choices".
For those who don’t know what questions to ask when setting up a website, a consultant, such as Shawn King would be a good start. Shawn goes on to tell us … "You may not know what you want in a website, but, you do know what is important to your festival/event! If you can identify what is it that you want to achieve or looking to solve something (i.e.: how to bring more visitors to your festival/event), you may be able to come to clear conclusions.
Shawn continues with his advice … If you are looking for a Basic Website it should only take a reasonable amount of time. It will be pretty quick designing once all the elements you wish have been defined, taking about only 2 weeks. I would help build a website and then teach the client how to manage it. This would be financially more economic for the customer. Your choice of “who” you want to manage your website will depend on your needs. You may want to choose someone who is available to maintain the website with updated important information in a timely manner. It should be someone though who knows there way around".
(To Be Continued)

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