Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, January 10, 2012

Festivals & Event "Web World Strategies"

Interview with Mr. Shawn King
Web World Strategies
Part 3 - Should you Optimize Your
 Festivals and Events Website? continued ...

 Shawn goes on to share with us … that drawing people to your website is important as it creates more activity and it stands to reason you will get more visitors out to your festival/event. The Search Engine Optimization can be expensive. Many festivals/events are run by volunteers and/or minimal budgets and financial constraints.
Part 4 - What should a GOOD WEBSITE includ
for Your Festivals and Events Website?

I asked Mr. King, what he thought a GOOD WEBSITE should include. Shawn replies … “When I think of a Festival/Event I think of fun! The website usually gives a good reflection of what people can expect when they come out to visit. If your website offers lots of pictures and video, it will be a great asset in promoting and enticing visitors to attend. Testimonials of people having a great time would be of benefit!

Shawn feels a poor website is one that is “too cluttered”. A website that does not focus on the actual event will not be as successful. It is important to be clear and have prevalent information about your Festival/Event including details about the time, location, costs, phone numbers, maps and other relevant information. (Such as are pets allowed on the grounds to- are the grounds accessible to all?)

If you see the contact information predominantly posted on your website it is inviting. It also states that you have nothing to hide and welcomes questions to assist with visitors. It is vital to have a contact telephone number at the site on the days of the Festival/Event. This will allow visitors to ask any challenging questions (from the Festival/Event being cancelled due to weather, re-located to different location, time changes, etc.) It is important to keep promoting your Festival/Event all year around. Visitors sometimes plan their outings and schedules well in advance. If they see your website and your’ Festival/Event, it may just prompt them to “pencil you in”.

(To Be Continued)

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