Interview with Mr. Shawn King
Web World Strategies
Part 3 - Should you Optimize Your
Festivals and Events Website? continued ...
Shawn goes on to share with us … that drawing people to your website is important as it creates more activity and it stands to reason you will get more visitors out to your festival/event. The Search Engine Optimization can be expensive. Many festivals/events are run by volunteers and/or minimal budgets and financial constraints.Part 4 - What should a GOOD WEBSITE includ
for Your Festivals and Events Website?
I asked Mr. King, what he thought a GOOD WEBSITE should include. Shawn replies … “When I think of a Festival/Event I think of fun! The website usually gives a good reflection of what people can expect when they come out to visit. If your website offers lots of pictures and video, it will be a great asset in promoting and enticing visitors to attend. Testimonials of people having a great time would be of benefit!
Shawn feels a poor website is one that is “too cluttered”. A website that does not focus on the actual event will not be as successful. It is important to be clear and have prevalent information about your Festival/Event including details about the time, location, costs, phone numbers, maps and other relevant information. (Such as are pets allowed on the grounds to- are the grounds accessible to all?)
If you see the contact information predominantly posted on your website it is inviting. It also states that you have nothing to hide and welcomes questions to assist with visitors. It is vital to have a contact telephone number at the site on the days of the Festival/Event. This will allow visitors to ask any challenging questions (from the Festival/Event being cancelled due to weather, re-located to different location, time changes, etc.) It is important to keep promoting your Festival/Event all year around. Visitors sometimes plan their outings and schedules well in advance. If they see your website and your’ Festival/Event, it may just prompt them to “pencil you in”.
(To Be Continued)