Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, November 26, 2020

Communities in Peril… (Part One)

 We all know that the economy in North America and, for that matter the world, is in deep recession. As a result, this has created great turmoil within communities! Businesses have closed their doors. 1000’s of people have been laid off or worse, lost their jobs. Municipality revenues are lower and they are reducing services. People within the communities are becoming more depressed and despondent as time goes on; their self esteem is much lower! Where does it all stop? Even community minded volunteers are starting to have self doubts. Their groups are looking at cutting back or disappearing altogether! All of these negative thoughts feed on one another! However, history shows us that if we can reverse these trends and thoughts that just the opposite will happen! Positive thoughts and actions will create new opportunities! This is where citizen groups can really make a difference! Rather than pulling back or giving up, these groups should move forward with enthusiasm and hope! By their leadership, others will follow! If you run a great event, it will attract others! Success will build on success! 

(To be continued in Part Two)

Thursday, November 19, 2020

Event Development (Part Three)


The following is a continuation of my Event Development Series. Last weeks Blog started describing the “Commitment” section. This week’s Blog will continue this description. As suggested previously, any thoughts and idea are more then welcome!

Commitment (continued)

To help you get started in the commitment process, the following are some of the questions that need to be asked and answered:

1.    Why do you want to hold an event?

This is the BIG question. You need to answer this question first. Do you want to raise money for a project? Is it to celebrate an anniversary? Is it just for the fellowship of your organization? Is it a community awareness project? Or is it a combination of some or all of these? Whatever the answer, there must be solid agreement by everyone involved that it is a project that they want to participate FULLY in. If not, you’d better re-evaluate the “WHY”, otherwise you will never obtain full commitment.

2.    Who makes the final decision as to whether or not the event is held?

The people who make the final decision have the biggest responsibility. They must take all the information gathered and then make an educated guess on the future of the event. It is important that they consider all questions and concerns before making their decision. Make sure all potential stakeholders are heard.

3.    Who else needs to be involved in the decision making process?

It is not enough to ask the immediate members of your group if they want to proceed with your event. There are others who should also be consulted and considered. Have the spouses been asked what they think? If the community is to be involve, have you talked to community officials to see if you have their support? If it involves food or alcohol, can the necessary licenses be obtained? I think you get the picture. Everyone who are or could be involved should be questioned and opinions solicited. You don’t want to get halfway through the planning of the event only to find you’re stopped by some unknown factor.

(To be continued - Part Four)

Thursday, November 12, 2020

Event Development (Part Two)


I can remember many years ago being approached by someone who asked me what I knew about planning and running an Art Festival. It may seem like a strange question, until you realize that I was participating in a consumer show and my booth was selling art. It was a simple question, but it was the beginning of a life long journey into the world of planning and managing events. Being naive, I thought all we needed was a great idea and the rest would follow. How wrong I was! My partner in crime (the fellow who had approached me at the show) and I started off pitching the idea to the local community services manager. He was all for it and thought that the mayor would like it too. Then he asked 2 big questions! Who’s going to pay for it and who’s going to organize and run it? Fortunately, my partner was a Lions Club member and he thought his organization might be interested in participating. They were, but they had A LOT of questions. They were hard but necessary questions. It took a long while to answer these questions to the clubs satisfaction, but finally they, along with their Lioness Club, agreed that they would take on the project.

Their agreement was not only for money, but more importantly; their membership was COMMITTED to making the Festival a success. Over the last 17 years this commitment has never wavered and as a result, the Festival remains one of the top art festivals in the country and has allowed the clubs to invest hundreds of thousands of dollars back into their community. 

(To be continued in Part Three)

Thursday, November 5, 2020

Event Development (Part One)

 Some time ago, I started writing about “Website Construction”. I hope that the articles will help festival and event organizers create better and more productive websites! Now I would like to share some thoughts on “Event Development”. In the weeks that follow I plan on writing about the different stages of developing a successful festival or event. I believe that there are five key development areas, “Initial Development”, Research and Preliminary Planning”, “Leadership”, “Action Planning” and “Event Day Management”. It is my hope that festival organizers and planners will enjoy the articles and will give me feedback about their ideas and concerns! So, here is the first article:

Initial Development

As William Shakespeare’s Hamlet asked so many years ago, “To be or not to be, that is the question.

When you start thinking about developing a festival or event, after all the questions have been asked and answered, “to be or not to be…” really is the final question.

It may seem like an unnecessary start, but if you don’t ask and answer the questions, your event is likely doomed to fail right from the start.

(to be continued in Part Two ~ Commitment)