Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, January 31, 2012

Festival & Event "Web World Strategies"

Interview with Mr. Shawn King
Web World Strategies

Part 7 - The “5” most important steps in developing a “Good Website”!

1.      Define the goal of the website!
. What do you want to accomplish
. Who is your target audience?
. What are your desired results?
2.      Decide how you are going to achieve your goals.
. Once your goals have been defined, decide if you going to work with your web designer to achieve these goals or maintain yourself.
3.      What is your theme?
. What is your desired look?
. Are you “branding” your look?
4.      Bata development!
. You need to test out applications before you finalize your website.
. “Dryon” – have a few “focus sessions” where five people test out the website and give feedback.
. Does your website make sense, is it fluid.
. You will need to “work out the bugs” at this stage.
5.      Launch and Manage!
. Press Release is a good way to advertise the launch of your website.
. Launch parties are becoming common an effective way to advertize.
. Manage and maintaining your website plan must be in place.
. It is VITAL to keep up-to-date relevant information.
. Keep your website FRESH!

If you are considering starting or growing your festival/event website, Shawn offers (through his website Web World Strategies Link:  http://webworldstrategies.com ) some of the following which may help to identify some of the areas of a website that can be considered: Web Design, Ecommerce, Open Source Frameworks , Graphic design, Optimization, Marketing, Custom PHP/MySQL programming, CSS/(X)HTML, XML/JavaScript (AJAX), JS Frameworks (jQuery, MooTools), Actionscript/Video Streaming, Search Engine Optimization, Social Media Marketing. Good Luck with your Festival and Event Promotions!

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