A while ago, Gary and I attended an event that had very little “Curb Appeal”! It’s too bad because it really took away from what could be a great event. As Judi pointed out, if we had just been passing by, we’d likely not have gone in. That being said, we did go in and as a result, I am writing this article.
The main problem with this event was their venue. It was older and not in very good repair. It was also too small for the type of event being held! To be honest, the best solution to the problem would be to move locations, but this is probably not a viable solution. So here are a few suggestions for organizers to help them improve the Curb Appeal of their festival or event:
1. Preliminary Inspection – Once you have decided on a location, make a thorough preliminary inspection of it. Be very critical of everything, especially how it will look to festival visitors on event day. After completing your inspection make a list of both the positives and negatives. Strike a location committee to determine what can be done to minimize the negative aspects of the location and then prepare an action plan.
2. Work with Location Owner – After you have completed your inspection list, you might want to contact the owner of the property to see if he/she will remedy some of the problems. If the owner is not willing to help or there are problems the owner can’t or won’t fix, the location committee will have to see what improvements they can make.
(To be continued in Part 2)