Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, January 24, 2012

Festival & Event "Web World Stratagies"

Interview with Mr. Shawn King
Web World Strategies
Part 6 - Costs, What “They” Know & Utilizing Search Engine Statistics?
How much should a “Good Website” cost?

With much thought, Shawn states that … A good website doesn’t have to cost thousands of dollars. A good website can cost as low as $500, but, you have to know and understand what you are getting! The costs are vastly different then even 5 years ago. Most programming designs can be built in a day and are self installable.
What does a Web Designer have that you don’t?

As mentioned, there are many ways to design a website. I asked Mr. King what were some important points to consider when designing your website. He states the following …
. Know your "demographics"
. Identify your "Search Terms"
. What is your “Landing Page?”
. What is the “Bounce Rate” (how fast do visitors get off your page or as I like to ask, how long does a web visitor to your festival/event stay on your page!)
. What is the average time spent on a site by a visitor?
. What “Reference” is there to another site?
. What are your “Key Words and Key Word Phrases?”
What is the best way to utilize your statistics from the Search Engine findings?

There are tools for finding out your Optimization results. Once you identify your audience, you can adjust to suit your festival/event needs. You can adjust your “target audience” accordingly. Some of the terms a web designer uses are …
- Snippets, HTML, Applications – need to have a purpose, Mobile website, Android Applications that are free to customers, Applications – for Browsers, Chrome is the “Google Browser” android name, I Phone charges, E-Commerce sites, Word Press + Juma, U-Tube video, HD media share, Interface own site, “Google Ad Words” – set up a free account, Pay per click

(To Be Continued)

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