I have had the privilege of attending and working with thousands of auction dinners throughout North America for over 20 years. Some had several thousand attendees, while others only had fifty or so. The articles that follow are meant to give an overview of how successful auction dinners are conceived, planned and managed.
For anyone who wants a complete "Developing An Auction Dinner" package, complete with working manuals, workbooks, sample forms and PowerPoint presentations, visit my Festival and Event Planning website.
Event Plan Implementation
10. Pre-Event Promotion
If you plan your event properly and make it exciting, you will have no trouble receiving free publicity. The first is to prepare a NEWS RELEASE. Send the release as outlined and then follow-up by telephone in a few days. Make sure you have all you facts straight and available for any interview and mention your major sponsors when appropriate. The news media love to help promote good events. Invite them to attend your event (with a free ticket). During the event thank them for their support. Before you send out your news release prepare a list of possible recipients. Include any outlet that could promote your event.
It will likely be advisable to spend some money on advertising. The amount and scope of advertising will depend on the type of event and how many attendees you are aiming for. Larger events need greater promotion and advertising. The type of media to use (print, radio, TV, Internet) will depend on your area and demographics. Talk to your local media reps for advice. A good rep will be honest with you and help you map out the best media route for your event. Once you have chosen with outlets you are going use, they will help you with your ad copy, timing and layout (in the case of a print ad). Having a general idea of what you want included will ultimately make for a better ad.
(To be continued)