Over the years, we have visited over 200 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges. In this article I will describe 5 of the Top Ten Challenges I have experienced.
2. WEBSITES – Websites are becoming an integral part of festival and event marketing. If a website is constructed properly it can attract 100’s of new festival visitors. Conversely a poorly designed website can deter people from visiting an event, so it makes good sense to design and maintain a great website! Here are a few tips.
Ø Properly designed so that it attracts and is friendly towards the major search engines – Google, Yahoo and Bing (MSN)
Ø Interesting and informative content that is attractive to website visitors and easy to navigate. The objective should be to engage the visitor so that they will stay and read the event’s message and then, ultimately visit the event.
Ø Provide sufficient festival/event information including location(s), dates, times, activities, site map and contact information (contact name, e-mail address, mailing address and telephone numbers, especially during the event)
Note: Don’t make your website too fancy! Not everyone knows how to navigate complicated websites. This can be a real turn-off.
One of the best event websites I have visited recently was the one for the Norwood Fall Fair. It was easy to use and contained great event informative information.