Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, January 7, 2022

Top Ten Festival Challenges (Part One)

 Over the years, we have visited over 200 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges.  In this article I will describe 5 of the Top Ten Challenges I have experienced.

2. WEBSITES – Websites are becoming an integral part of festival and event marketing. If a website is constructed properly it can attract 100’s of new festival visitors. Conversely a poorly designed website can deter people from visiting an event, so it makes good sense to design and maintain a great website! Here are a few tips.

Ø  Properly designed so that it attracts and is friendly towards the major search engines – Google, Yahoo and Bing (MSN)

Ø  Interesting and informative content that is attractive to website visitors and easy to navigate. The objective should be to engage the visitor so that they will stay and read the event’s message and then, ultimately visit the event.

Ø  Provide sufficient festival/event information including location(s), dates, times, activities, site map and contact information (contact name, e-mail address, mailing address and telephone numbers, especially during the event)

Note: Don’t make your website too fancy! Not everyone knows how to navigate complicated websites. This can be a real turn-off.

One of the best event websites I have visited recently was the one for the Norwood Fall Fair. It was easy to use and contained great event informative information.

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