Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, January 14, 2022

Top Ten Festival Challenges (Part One)

Over the years, we have visited over 200 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges.  In this article I will describe 5 of the Top Ten Challenges I have experienced.

 3. COST VERSUS VALUE – With today’s economy, providing great value has become very important! Giving more then what is expected or promised will help attract a lot of event visitors! Having a reasonable “gate fee” has now become a necessary reality. Although having a “free gate” can work in a festivals favour, it doesn’t necessarily guarantee success or visitors! Festival visitors are becoming more and more sophisticated and are expecting and demanding more from the events they visit. To reach maximum potential, organizers have to give careful attention to what they are offering. Organizers should concentrate on quality rather than quantity. One of the best paid admission events that we have visited is the Canadian National Exhibition (CNE). The CNE provide wonderful entertainment for the whole family at a very reasonable cost. As for a “free gate” event, you can’t beat the Burlington Sound of Music Festival. This Festival provides several free concerts stages throughout the downtown area.

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