Over the years, we have visited over 200 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges. In this article I will describe 5 of the Top Ten Challenges I have experienced.
- SIGNAGE – The number one complaint that I have with
festivals and events is their lack of adequate and informative signage!
This includes both directional and informational signage. Having little
or no signage for local residents may be okay, but if an event wants to attract
out-of-town visitors, sufficient signage is a must! As I have written in
the past, having great signage can be a real opportunity! No only is it pleasing
and helpful to your visitors, it can also help your festival’s bottom
line! Selling sponsors space on your signs should be simple if approached
in a professional manner. Sponsors like value and want to be noticed.
Signs provide a perfect way to accomplish this. The Winona Peach Festival provides wonderful directional signage.
They have event exit signs on the highway, a very smart and courageous
thing to do. Smart because the signs draw visitors off the highway to
their event and courageous because the ministry does not appreciate
unauthorized highway signs! The Cobourg
Waterfront Festival has large informational signs posted at several
entry points. These signs also include the names of their sponsors.
(To be continued)
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