Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, December 31, 2021

Top Ten Festival Challenges (Part One)

 Over the years, we have visited over 200 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges.  In this article I will describe 5 of the Top Ten Challenges I have experienced.

    1. SIGNAGE – The number one complaint that I have with festivals and events is their lack of adequate and informative signage! This includes both directional and informational signage. Having little or no signage for local residents may be okay, but if an event wants to attract out-of-town visitors, sufficient signage is a must! As I have written in the past, having great signage can be a real opportunity! No only is it pleasing and helpful to your visitors, it can also help your festival’s bottom line! Selling sponsors space on your signs should be simple if approached in a professional manner. Sponsors like value and want to be noticed. Signs provide a perfect way to accomplish this. The Winona Peach Festival provides wonderful directional signage. They have event exit signs on the highway, a very smart and courageous thing to do. Smart because the signs draw visitors off the highway to their event and courageous because the ministry does not appreciate unauthorized highway signs! The Cobourg Waterfront Festival has large informational signs posted at several entry points. These signs also include the names of their sponsors.
(To be continued)

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