“The following is a continuation of my Event Development Series. Several months ago, I started the series with the first section, “Initial Development”. The second section is entitled “Research and Preliminary Planning”. Now that you and your team have decided to proceed with the event, it’s time to get serious! As suggested previously, any thoughts and idea are more then welcome!”
Research and Preliminary Planning
You’ve
determined that you “financially”
want to proceed with your festival or event and you and your committee have
completed plenty of “research”. Now
it’s time to start your “Preliminary
Planning”.
Preliminary Planning – Target Audience
You must know who your primary audience
is! Obviously, this is one of your most important considerations. Here is a
list of some of the questions that need to be asked and answered:
1.
Who
are you targeting - families, adults, seniors, juveniles, youths, children,
males, females, etc.? It is very important for you to accurately define your
target audience.
2.
Where
will your target audience come from? Are they local, from specific groups, such
as senior's home? Are they from within your geographical area or outside it? if
outside, how will you attract them to your event?
3.
How
much will your target audience be willing to pay to attend your event?
4.
Does
your audience have special needs or interests?
5.
Will
they really be interested in what you are planning on offering the?
Once you have answered these questions
and more, you can really start your final plan!
(To be continued)
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