Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, March 4, 2022

Top Ten Festival Challenges (Part Two)

 Over the years, I have visited about 250 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges.  In this article I will describe 5 of the Top Ten Challenges I have experienced.

10. THEME – In order to attract visitors to their event, most festivals develop a “theme”. The “theme” dictates how the event is organized, what attractions are offered and how it is promoted. It identifies the uniqueness of the event. That is why it is important to choose the theme carefully, making sure that it makes sense for you and your community. You likely would not want to hold a “rock concert” in a retirement community! Once a “theme” has been set, every effort should be made to keep to the spirit of the theme. This includes activities, ground set-up and marketing. Having a great theme without enthusiastically promoting it is like having a “birthday cake without candles, all show and no glow”! The Canadian Redneck Games in Minto is a great example using and promoting a theme to its maximum. The amount of press and awards that this event has received is amazing and a true testament to its catchy theme!

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