Over the years, I have visited about 250 Ontario festivals and events. Although I have found them have been interesting and enjoyable to visit, I have also seen many challenges. In this article I will describe 5 of the Top Ten Challenges I have experienced.
10. THEME – In order to attract
visitors to their event, most festivals develop a “theme”. The “theme” dictates
how the event is organized, what attractions are offered and how it is promoted.
It identifies the uniqueness of the event. That is why it is important to
choose the theme carefully, making sure that it makes sense for you and your community.
You likely would not want to hold a “rock
concert” in a retirement community! Once a “theme” has been set, every effort should be made to keep to the
spirit of the theme. This includes activities, ground set-up and marketing.
Having a great theme without enthusiastically promoting it is like having a “birthday cake without candles, all show and no
glow”! The Canadian Redneck Games
in Minto is a great example using and promoting a theme to its maximum. The
amount of press and awards that this event has received is amazing and a true
testament to its catchy theme!
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