Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, February 11, 2021

Event Development – Direction (Part One)

 Event Development – Direction (Part One)

The following is a continuation of my Event Development Series. The last Blog started describing the “Commitment” section, now I want to move to the “Direction” section. This week’s Blog is the beginning of this section. As suggested previously, any thoughts and idea are more then welcome!


Would you take an important trip without having a final destination planned? I doubt it. Holding a successful event is much the same. You need to know your ultimate goal. Like your trip, there are many methods and routes you can take, but the final destination is always the same. Knowing exactly what you want to achieve is absolutely essential to completing a successful event. Knowing the final destination tells you where you want to go lets you plan how to get there and finally, lets you reach your target quickly with minimum problems. Having frank and open discussions on the project’s ultimate goals, will allow all participants to take ownership and work together to make the project happen.

1.     The BIG Picture

Here is where it becomes fun… you get to dream. I don’t mean go to sleep and dream (although that might help some people), I mean let your mind flow freely and think what could be. Write down all of your ideas not matter how crazy some of them may seem. Motivational author, Napoleon Hill, in his book “Think and Grow Rich” had a great quote that I think really applies here. “Whatever the mind of man can conceive and believe, it can achieve.” Take all the ideas you have written down and rank them in importance to the vision and success of your event. A picture should now be forming in your mind of how your event will look. Eventually, by thinking about and discussing your event it should become crystal clear. You should be able to see the event being set up, with everything in its proper place. You should be able to see the event completely set up and the see your attendees entering the facility and being amazed at what they see. You should be able to see and hear your guest enjoying themselves. You should be able to picture your fellow committee members smiling and congratulating event other on a job well. Sounds hokey? Believe that better you can visualize your event, the better the chance of awesome success! (To be continued)

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