Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, September 24, 2020

Building Your Website (Part Six)

Page Content and Site Updating

Web Page Content

As search engines become more sophisticated, web page content becomes more important. Content should be written in an interesting informative way. It should relate to your website and its purpose. One way of relating is it is by using your keywords and key phrases, but not too often. According to Mike Small, a veteran SEO specialist (http://www.seopartner.com/), the rule of thumb is not to mention your keywords more than 4 times per page and to split them equally between paragraphs. Two mentions of your most important keyword in the first section is the only exception. He goes on to say that there should be between 150 and 250 words of text per keyword. Finally, he says to mention each keyword towards the end of the page. This shows overall consistency and topic authenticity.

Keeping your visitors interested in your website and having them stay on it for several minutes will help increase your site’s search engine rankings.

Website Updating
Another way of promoting your website is to update your pages frequently. Adding pages can also helpful. The pages must be added for a meaningful purpose, not just for search engine show. Keeping you website up-to-date and accurate shows search engines that your website has substance and is important to its visitors! Besides, it you don’t keep your contents up-to-date all the time, why would people want to visit your site more then a few times, even if you have an interesting site? I think the key to having a great site is to put you as being one of its visitors. What would you like to see as a visitor? How often would you go onto your site if you were a visitor and why? Answering these questions will help you think about your site more often and will help you manage it better! Remember the old saying “Treat others as you would have them treat you”. If you and your site “treat” visitors well, your website will be a great hit!

(To be continued in Part Seven ~ Simplicity and Website Layout)

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