Building
Your Website - The Importance of Text
Use of Keywords in Text
Just as the
selection of keywords is important, making sure that they are seen and found is
also important! In order to optimize your keywords, they need to be mentioned several
times throughout your text. However, their placement must make sense. As I have
previously said, search engines are becoming much more sophisticated each day
and can tell when a site is trying to fool them into giving a higher ranking
then is deserved. They don’t take kindly to this and can penalize. The
penalization may or may not be warranted, but regaining ranking is a Herculean
task. Assuming you are creating a legitimate website, let your information and
expertise be your “Calling Card”. Ultimately this strategy will become the
benchmark for website ranking.
Highlighting Text
As it stands
right now, web crawlers are sent out by search engines to find keywords. Just
including the keywords in your text will help, but won’t make them outstanding.
Highlighting keywords (bold, underlined and italicized) will really help.
Remember, though, this is how it works now, but likely, not in the future. You
need to either keep up with internet technology yourself or find someone you
trust to do it for you. Like the Boy Scout motto says, “Be Prepared”!
(To be continued in Part Sis ~ Page Content and Site Updating)
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