It always amazes me
when we go to a festival or event and find vendors that shouldn’t be there. I
don’t mean that it’s the vendors fault. They are only going where they think
the money is! Most of the vendors who go to these events are novices. However, when
they don’t make any money or possibly lose some, they quickly learn, the hard
way, to ask more questions from event organizers before they sign on the dotted
line! Frankly, I think organizers who insist on having a vendors’ section even
though it has no benefit to the event are misguided and are likely novices
themselves! Without proper planning and
marketing, vendor sections are doomed to failure! Vendors participate in
festivals and events to sell their products and to make money! If an event is going
to ask vendors to participate, the organizers need to provide the type of
atmosphere that is conducive to buyers buying.
(To be continued in Part Two)
No comments:
Post a Comment