Some time ago, we attended an event that was confusing! It’s not that the event didn’t have a purpose and a theme, it did. The event was a race of sorts and celebrated a disaster in the town’s past. The confusion for me was simple, was the event held for race participants or was it for the race visitors? In this case, the event was heavily geared towards the race participants. There is nothing wrong with this. It’s up to the event organizers to make their choices. However, I think that they and the town are missing a great opportunity to promote the town, its amenities and its merchants! With just a little more effort this event could become one of the biggest attractions in the area. Don’t get me wrong, the event already attracts a good crowd, especially if the weather is good, but it could do better, much better! This may not be what the race organizers want, but it may be what the town needs. If the race organizers don’t want to spearhead an expanded event, why not make the race and event within a larger event or festival! An overall festival committee could be formed and its members could develop plans to expand and complement the existing event. Expanding on an already successful event just makes good sense! The race already attracts a good number of out-of-town visitors. Why not give the more to do and see? Why not give them greater opportunities to spend money and help downtown merchants? It makes me wonder how many other communities are in the same position. Right now, I believe, a great number of opportunities are being lost!
Why an Interview,,,
Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!