We did, however, decide to go back to
the play zone to see if they had a festival guide available for us to read.
They didn’t, but they did have a site map. Much to our surprise and delight
there was another part of the festival that we weren’t aware of. It was in the
downtown area and some distance away! We followed the map to the downtown area
and discovered the heart of the festival. In the downtown park two giant “Pumpkin” pyramids had been erected. They
were full a hundreds of carved and lite up pumpkins! You could see the tops of
the pyramids as we descended the hill to the downtown centre. It was wonderful
to discover this important part of the festival. What a shame it would have
been for us to have missed it!
The solutions for this festival and
others are simple. Here are some suggestions:
- Strategically place
directional signage at key entrance point to your town
- Prepare large site maps
showing where all activities are taking place. To reduce or eliminate the
cost of these signs sell advertising space on the signs
- Make sure you prepare
enough signs and place them conveniently throughout the festival grounds
- Have an information
booth or booths placed near to major festival entry points. There should
be at least one at each site.
- Make sure you website
site has a printable comprehensive site map. Also, make sure it is easy
enough to understand for out-of-town visitors
- Print enough Site Plan
Maps to hand out to visitors
- Have identifiable
volunteers regularly walk through the festival grounds. Make sure they are
well informed about the festival and the community.
I
know I have said this before, but if you want to attract out-of-town visitors
to your event, you have to make sure you plan for their needs. It is very
difficult to sustain a festival or event, year after year, without attracting
new attendees.
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