“The
following is a continuation of my Event Development Series. Several months ago,
I started the series with the first section, “Initial Development”. The second
section is entitled “Research and Preliminary Planning”. Now that you and your
team have decided to proceed with the event, it’s time to get serious! As
suggested previously, any thoughts and idea are more then welcome!”
Research and Preliminary Planning
You’ve
determined that you “financially”
want to proceed with your festival or event and you and your committee have completed
plenty of “research”. Now it’s time to
start your “Preliminary Planning”.
Preliminary Planning – Required Elements
(Continued)
This could be the next step in your
event development or it could be your last step! I have placed this section here
because I believe that you need all the "Required Elements" in place before you make your final plans.
3.
Are There Enough of the Right
Kind of Vendors and Attractions Available for Your Event?
Most
festivals and events have either outside vendors or attractions to bring
visitors to their event. When I say "the
right kind", I mean vendors and attractions that both reflect the theme
of the event and the type of people they are trying to attract. By offering
visitors "less" then they expect can be a big detriment to the
event's success and eventual longevity!
4.
Will Your Local Government Co-operate
or Event Contribute to Your Event?
This is
likely the most important "element"
to get right. Without the co-operation (and hopefully contribution - money ~ manpower
~ facilities) of your local government, your event is in trouble right from the
start! You may think that you don't need their co-operation, but you are wrong!
Your local government can help you in so many ways. Most importantly, though, is
that they can tell you what you need to do to comply with all the regulations
that are now in place to protect the public. It is definitely in your best
interests to follow their guidelines and to form work a close working
relationship with community staff.
Once
you have all these "Right Elements" in place, final
planning can begin.
(To be continued)
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