Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, April 22, 2022

Event Development (continued)

The following is a continuation of my Event Development Series. Several months ago, I started the series with the first section, “Initial Development”. The second section is entitled “Research and Preliminary Planning”. Now that you and your team have decided to proceed with the event, it’s time to get serious! As suggested previously, any thoughts and idea are more then welcome!

Research and Preliminary Planning

You’ve determined that you “financially” want to proceed with your festival or event and you and your committee have completed plenty of “research”. Now it’s time to start your “Preliminary Planning”.

 

Preliminary Planning – Required Elements (Continued)

This could be the next step in your event development or it could be your last step! I have placed this section here because I believe that you need all the "Required Elements" in place before you make your final plans.

3.    Are There Enough of the Right Kind of Vendors and Attractions Available for Your Event?
Most festivals and events have either outside vendors or attractions to bring visitors to their event. When I say "the right kind", I mean vendors and attractions that both reflect the theme of the event and the type of people they are trying to attract. By offering visitors "less" then they expect can be a big detriment to the event's success and eventual longevity!

4.    Will Your Local Government Co-operate or Event Contribute to Your Event?
This is likely the most important "element" to get right. Without the co-operation (and hopefully contribution - money ~ manpower ~ facilities) of your local government, your event is in trouble right from the start! You may think that you don't need their co-operation, but you are wrong! Your local government can help you in so many ways. Most importantly, though, is that they can tell you what you need to do to comply with all the regulations that are now in place to protect the public. It is definitely in your best interests to follow their guidelines and to form work a close working relationship with community staff.

 Once you have all these "Right Elements" in place, final planning can begin.

(To be continued) 

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