One of the most important decisions any new festival
or event committee must make is the naming of their event! Your festival/event
name should tell potential visitors exactly what the event is all about. Before
choosing the name, organizers have to decide the main purpose of the event. That
is, is it a sporting event, an art show, wine festival, music festival, etc?
Once a theme has been agreed upon, you need to decide if including your
geographical location in the name is necessary. Depending on the type of event or
area, adding your location may be positive or negative. Sometimes if you have a
broad-based event, you might want to have a general name and then a number of
sub-names. A good example of a broad-based event is the Kitchener-Waterloo
Oktoberfest. The main name tells where the event is being held and what the
theme is, Oktoberfest. Within this great event they have a number of events.
These include such events as their Oktoberfest Thanksgiving Day Parade, the
Miss Oktoberfest Gala Ball, Oktoberfest Idol and the
(To be continued in Part 2)