“The
following is a continuation of my Event Development Series. Several months ago,
I started the series with the first section, “Initial Development” The second
section is entitled “Research and Preliminary Planning”. Now that you and your
team have decided to proceed with the event, it’s time to get serious! As suggested
previously, any thoughts and idea are more then welcome!”
Research and
Preliminary Planning
Money (continued)
4. Fencing: If you are holding an
outdoor event, you may need to rent or purchase fencing. This would be
especially true if you were holding a ticketed event or were serving alcohol.
Most areas have liquor laws that place restrictions on where and how liquor can
be served. The law might require fencing around the liquor serving and drinking
area. Some places even require double fencing! You need to check with your
local liquor or town authorities for the exact rules.
5. Signage: This is an area where many
festivals and event fall down. I believe that signage is one of the most
important areas when developing a festival strategy. This includes directional
and informational signage. Directional signage should be placed in strategic at
all the “gateway” road that led to your town or region. The more signs, the
better! Informational and directional signs on the event site are also very important.
Telling visitors about your events, when the events take place and where the
events are located all add to the visitors’ positive event experience. This
translates into visitors who enjoy themselves, tell their friends and come back
next year. Signage is also one of the easiest areas to attract sponsorship
money. Signs are seen by a great number of people, perfect for advertising!
Whether the signs are sponsored or not, you will likely need some up front
money to pay for the signs.
(To be continued)
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