Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, April 22, 2021

Event Development (continued)

The following is a continuation of my Event Development Series. Several months ago, I started the series with the first section, “Initial Development” The second section is entitled “Research and Preliminary Planning”. Now that you and your team have decided to proceed with the event, it’s time to get serious! As suggested previously, any thoughts and idea are more then welcome!

Research and Preliminary Planning

Money (continued)

4. Fencing: If you are holding an outdoor event, you may need to rent or purchase fencing. This would be especially true if you were holding a ticketed event or were serving alcohol. Most areas have liquor laws that place restrictions on where and how liquor can be served. The law might require fencing around the liquor serving and drinking area. Some places even require double fencing! You need to check with your local liquor or town authorities for the exact rules.

5. Signage: This is an area where many festivals and event fall down. I believe that signage is one of the most important areas when developing a festival strategy. This includes directional and informational signage. Directional signage should be placed in strategic at all the “gateway” road that led to your town or region. The more signs, the better! Informational and directional signs on the event site are also very important. Telling visitors about your events, when the events take place and where the events are located all add to the visitors’ positive event experience. This translates into visitors who enjoy themselves, tell their friends and come back next year. Signage is also one of the easiest areas to attract sponsorship money. Signs are seen by a great number of people, perfect for advertising! Whether the signs are sponsored or not, you will likely need some up front money to pay for the signs.

(To be continued) 

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