Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, December 31, 2020

Event Development (part Seven)

 Commitment (continued)

15.    Is there sponsorship money available?

One way of eliminating or minimizing the money issue is to find willing sponsors to help you underwrite you event. If approached properly, this can be a win… win situation for both you and your sponsors. To develop a sponsorship program, you must have something to offer. Remember, this is not a donation, but rather a marketing opportunity.

16.    What is the expected size and scope of your event?

In order to really expect people to commit to an event, they have to know what they are getting into, right up front. Larger and more complex events will require a lot of volunteers and a greater time commitment. You can’t “sugar coat” this question. You can’t down play the time aspect. If you do, it will come back to haunt you two fold. Look at your planned event realistically and make sure you and everyone else involved know what they are getting into.

17.    What locations are available to hold your event?

Location… location… location! You may have great plans, but if a proper location isn’t available, you may have to reconsider your plans. Make sure you scout all possible locations, including neighboring communities, to see what choices you have. If you only have a few choices, and none of them are great, you may have to drastically modify your expectations. Holding an event in the wrong venue is a recipe for disaster. (To be continued)

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