Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, November 12, 2020

Event Development (Part Two)


I can remember many years ago being approached by someone who asked me what I knew about planning and running an Art Festival. It may seem like a strange question, until you realize that I was participating in a consumer show and my booth was selling art. It was a simple question, but it was the beginning of a life long journey into the world of planning and managing events. Being naive, I thought all we needed was a great idea and the rest would follow. How wrong I was! My partner in crime (the fellow who had approached me at the show) and I started off pitching the idea to the local community services manager. He was all for it and thought that the mayor would like it too. Then he asked 2 big questions! Who’s going to pay for it and who’s going to organize and run it? Fortunately, my partner was a Lions Club member and he thought his organization might be interested in participating. They were, but they had A LOT of questions. They were hard but necessary questions. It took a long while to answer these questions to the clubs satisfaction, but finally they, along with their Lioness Club, agreed that they would take on the project.

Their agreement was not only for money, but more importantly; their membership was COMMITTED to making the Festival a success. Over the last 17 years this commitment has never wavered and as a result, the Festival remains one of the top art festivals in the country and has allowed the clubs to invest hundreds of thousands of dollars back into their community. 

(To be continued in Part Three)

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