Social Media Optimization (SMO)
Although I haven’t mentioned Social Media Optimization previously, it is an area that seems to be gaining more and more importance. Wikipedia (http://en.wikipedia.org/wiki/Social_media) explains Social Media as follows: “Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.” Social Media with regards to the Internet includes Blogs (this article is a blog), Microblogs (Twitter, Pownce and Jailu), Social Networking (Bebo, Facebook, LinkedIn and My Space), Photo Sharing (Flickr, Zooomr and Photobucket), Social News Sites (Digg, Mixx and Reddit), Video Sharing (YouTube, Vimeo and Viddler) and Livecasting (Ustream, Justin,tv and Mogulus). All of these and more can be used to increase your website’s popularity and ranking. These have to be used carefully and I would suggest that you study its use before embarking on Social Media Optimization. Check it out on the Internet, there are many articles on the subject. Remember, knowledge is power!