I have been thinking a lot lately about my websites. I have three active festival and event sites. I want to know if they are as effective as I want (need) them to be. In talking with a web designer friend, I realized that they all needed to be re-evaluated! I asked him to explain what the key ingredients where for a successful website. He started to answer me in another language, techno speak! I told him to slow down and talk to me in a language I could understand, English! He did and we covered a wide range of topics. Here is a summary of our conversation. In future blogs I will try to explain his ideas more fully and hopefully in “plain” English! (continued)
6. Web
Pages – Each
important page (home, about us, products, etc.) should be optimized (keywords,
description, highlighting).
7. Updating
– Sites
should be frequently updated and the information must be correct and
consistent.
8. Simplicity
– Simplicity
is best, especially the home page, in web design, page layout and contents.
9. Website
Layout –
Sites should be easy to maneuver. Complicated site discourages visitors from
surfing through your site’s pages.
10. Contact
Information –
Make sure that visitors to your site have a way of contacting you. Since the contact
is being made via the internet, e-mail contact is a must.
11. Linking
–
Encouraging another website to link with yours is important. However, the
linked sites should have relevancy to you business or site. Linking for the
sake of linking is not a good move.
12. Traffic
– Finally,
the goal of every site should be increased traffic (visitors to your site). How
you design and manage your site will determine its popularity and thus traffic.
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