Most
banquets are still using the same fundraising formula that was used when I
entered the business! Today’s banquet proceeds and attendance is considerably
down. I am not advocating that change has to be done on a wholesale basis. I
think that evaluation of your event regularly and then comparing it to today’s
realities is important and necessary! Looking into the future and planning for
it is just smart business! Consider all the corporations that no longer exist
because they couldn’t accept change and embrace it!
There is a major, very successful event in the
Kitchener-Waterloo area, the K-W Oktoberfest. I was at a conference where the
Executive Director talked about his festival and how they developed a new
5-year plan. He told us that they did this re-evaluation regularly and that
they were in the process of revamping their volunteer program. It wasn’t
because their program and volunteers were bad; actually, it was quite the
contrary. Their volunteer program was second to none! It is just that they
wanted to offer their patrons and visitors a Disney-like experience. To
accomplish this, it meant re-educating and re-focusing their volunteers. A huge
task, but well worth it!
Festivals
and events are a major part of all our communities and far too important to
wither up and die!
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