Over
the years Gary and I have been involved, both as organizers and participants, of
many festivals and events, and of course, we have visited many more. As vendors, we always appreciated when we were treated well and were disappointed when we
weren’t. Festivals that treat their vendors and participants well, will always
be the event of choice for the better vendors. If your festival or event’s
revenue is based upon the success of your vendors, treating them well just
makes sense! It should play a major part in your event’s vendor marketing
program.
One festival that I know of, has taken this treatment to heart and offer their vendors a variety of
amenities. Some of them include special vendor parking, booth sitting services
and s vendor relaxation area with refreshments. Tenting and electricity are
also included as part of their booth fee. By providing these, their Craft
Show and Sale
Another event, offers their vendors a
lunch service. While we were visiting this show, we saw volunteers go to each
vendor and ask for their lunch order. We found out that the volunteer then went
back to the in-show café, put up the order and then brought it back to the
exhibitor. On a short show, where selling time is precious, this is a great
benefit!
I can tell you from experience that these services are really
appreciated and good vendors seek out festivals and events that go the extra
mile when it come to the treatment of their vendors. By doing this it’s a win-win situation for everyone, great
vendors equal great events and happy visitors!
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