9. Simplicity
The
best advice I can give when building your website can be summed up in one word,
“simplicity”. If you want people to
visit your website and then stay, simplicity is the answer! Let me explain.
Search engine crawlers and very particular! They like simple things. They don’t
like “flash”. They don’t like “digging too deep” into a website. They
want a clear, simple path to find all that your website is offering. If you
make it too difficult for them, you will loose your chances of high rankings.
So what you might say! Well, without high search engine rankings, people will
have a difficult time finding you. Of course, if you only want your friends to
visit your website, you don’t have to worry. However, if you want new people to
find you, search engines and their rankings are very important! The other
reason for simplicity is that people, like search engine crawlers, don’t like
complicated! If you make your website too complex, people will quickly become
turned off and will leave your website quickly to find something simpler! If
your object is to have people visit your site, stay for a while and then buy
your products or services, keep it simple!
10. Website
Layout
Like “Simplicity”, Website Layout is very important. This is true for many of the same reasons stated above. You need a nice clean layout that allows visitors (human and electronic) to easily travel around your website. Well-marked page links, concise text and descriptive photos all make for a better site. Having accurate, uncomplicated information on your entry page (normally your “Home” page) gives your visitors a clear picture of who you are. Giving visitors the ability to easily look through your website will keep them on it for a longer time. If you are selling products or services, having well written descriptive text is imperative. Easy to follow instructions on how to make a purchase will help you make more sales. Always remember, when building your website, it is for the benefit of your customers, not a monument for you and your web designer
Like “Simplicity”, Website Layout is very important. This is true for many of the same reasons stated above. You need a nice clean layout that allows visitors (human and electronic) to easily travel around your website. Well-marked page links, concise text and descriptive photos all make for a better site. Having accurate, uncomplicated information on your entry page (normally your “Home” page) gives your visitors a clear picture of who you are. Giving visitors the ability to easily look through your website will keep them on it for a longer time. If you are selling products or services, having well written descriptive text is imperative. Easy to follow instructions on how to make a purchase will help you make more sales. Always remember, when building your website, it is for the benefit of your customers, not a monument for you and your web designer
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