To
me food and how it’s presented is an important part of how people perceive an
event or festival. Part of the festival experience is the food and it’s likely
the biggest festival expense for a family. If the food being offered is of poor
quality, visitors will think the same of the event. I doubt this is the message
that most festival organizers want to send to their attendees! I don’t mean
that the food has to be at the gourmet level, but I believe that it must be
prepared well and have strong appeal for the whole family. Fortunately local
governments and health boards are taking a closer look at outdoor eating
facilities and making vendors prepare their food in a more hygienic fashion.
This answers the preparation concern, but not the appeal.
Festival
organizers should screen potential food vendors very carefully to insure the
only reputable operators are allowed to participate. Careful attention should
be made to the types of foods being offered. A wide variety is preferable, not
only for the people attending but for the vendors themselves.
In
addition to hygiene and variety, people are demanding healthier and more
nutritional foods. Festivals should be aware of this trend and make sure they
are making this type of food available. One food related area, that most
festivals miss, is having a decent eating area close to the food vendors. There
is nothing more annoying than having to juggle food, drinks, purses and
packages or to have to stand up to eat. It is such a simple thing to provide
food area seating. I can’t understand why festivals don’t offer this amenity.
One of the best examples of how to combine all of these elements is the Winona
Peach Festival. At the Winona Peach Festival they have one large food court
area. All the food vendors are located in this one area. The food vendors, all
of whom are manned and operated by local community and service groups, offer a
large variety of wholesome foods. Visitors, after purchasing their food, can
take it to a covered eating area! The Winona Peach Festival is a great event to
learn from and copy. Good food, at a reasonable price, will always win the
hearts of festival visitors!
Finally,
I have one further suggestion. When setting up an eating area, festival
organizers should include a wash-up facility. I am sure that this is one
element that would be very much appreciated by all visitors.
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