A
website can be the best boon to a festival or event or it can be its worst
nightmare. Websites are designed to communicate with readers of the
website. If the site isn’t up to date or has incorrect information, the ramifications
can be very serious. Take for example “the Festival that wasn’t there”.
When we search for festivals we might want to visit, we go to their website. I
am sure that we are not alone in doing this. We had found this particular
festival in the “Festival & Events in Ontario” Guide. It looked like a great
festival to visit. We hadn’t been to that region or to that kind of event, so
it was a perfect festival to consider. I checked out their website and it still
looked like a good festival to attend, so we put it on our “to
visit” schedule. The day before our visit, I re-checked the website to
see if there were any changes. Everything seemed okay. The website was the same
as the first time I had looked at it. I always print off a copy of the website
for reference during our visits. It was going to be a 4 hour trip, so we got up
early so that we could have enough time to visit the festival properly. It was
a beautiful sunny day, so we took our time traveling, enjoying the sunshine and
the picturesque scenery. All was well, or at least we thought, as we drove into
the town where the festival was taking place. We drove into the downtown area
looking for festival signs along the way. There were none! We decided to drive
around the town looking for the festival. We couldn’t find it! Finally, out of
desperation we drove back to the downtown area and found the local tourism
office.
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