Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, July 10, 2012

Jazz & Blues in the Village - Sarnia - Demographics & Planning

“Demographics’ & Planning”

THE INSIDE SCOOP is fortunate to obtain interesting SCOOP from Donna Stewart, Jazz & Blues in the Village, Festival Director and the Committee continues …

Sometimes I wonder what types of people are interested in attending certain events/festivals. I asked the Committee … What is their demographic makeup, who attends … They state … “Although the key demographic group is probably 40 plus, the festival attracts people of all age groups from babies in buggies to great grandparents.  Friday and Saturday night Blues attracts a more youthful audience than our Saturday afternoon Jazz.  The last couple of years we have begun to attract more of the under 30 crowd to Saturday afternoon.” I find that it is wise to be aware of the key demographic groups to gear the activities to reflect this makeup. So just how far in advance do they “plan”… The answer …“We hold our windup party in October and our first planning meeting for the next year is in November.  We target to have our bands contracted by the end of February.”

During my interview, I will be writing (to enlighten Ontario Visited website visitors) some brief information about some of the signature events for this years Jazz & Blues in the Village. Is there anything you would like to add to enlighten our readers, particularly for this edition of THE INSIDE SCOOP?
“Our Saturday night blues is normally two different performers, an opening act and our headliner.  This year we are changing it up a little with Jack de Keyzer and friends doing the entire evening from 7:30 – 11:00.  Joining Jack for the evening are Jerome Godboo, Rick Taylor and Tim Woodcock.  It will be a little different but we think a lot of fun and great music.”

(To Be Continued)

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