Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Tuesday, December 27, 2011

Festivals & Event "Web World Strategies"

Interview with Mr. Shawn King
Web World Strategies

Part 2 - The Importance of a Good Website
for Festivals and Events

A few festivals/events do not have websites, which I think is a big mistake. With those that do have websites, some are very difficult to maneuver through and lack important information, such as contact names and phone numbers, while others are very welcoming for their visitors. I asked Shawn King why he felt having a Good Website was important for Festivals/Events. He answer, summarized … “EXPOSURE”!  "A website might attract stable clients, clients that know about your Festival/Event. With an aging clientele your website visitors may decrease.  A poor website will not attract new clients unless referral by word-of- mouth. Shawn tells us “that it is vital to attract new clients/visitors to your website! Through our Social Media World today “Exposure” is the “Virtual Bible”! You need to be seen in the millions/billions of choices out there”.
I have my own opinions as to what constitutes a Good Website, but I wanted to know from Shawn what he felt made a Good Website. Again, Shawn was concise with his response … How clearly and how quickly it emphasis’s its point! "If you are searching for a Festival/Event to attend and you use a search engine (like Google) to find it, and it takes too long, you may give up looking. You may see other Festivals/Events listed on the first few pages that may catch your attention and choose attend them instead. Even with the fast speed of our information highways today, people do not have a lot of time or patience to look for things. If you don’t catch the attention of a client/visitor to your Website in 7 seconds, you have lost them. Shawn said “Speed is no longer really a case now, unless you are in a foreign remote country”. Dial-Up- Rural is what it is and is getting left behind”

(To Be Continued)

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