The Way of the Future! ~ Why
is it critical to promote your Business and create exposure!
~ “Tips”, “Experiences”, “Advice” …
I often have heard new businesses say
that they don’t have a website yet….that is one of the first things
you should do because while you are building the rest, people are surfing
and can find you. As well, a great graphic artist and printer are
your best friends as they create your branding when you are not
present.
I have wonderful business cards
and brochures that give great info into what I do and how I do
it. Business is very competitive and I look through the eyes of ‘why do they
want to buy this’? I am a critical shopper and make my product line to
attract a critical shopper – competition is HUGE!
“Tips”, “Experiences”,
“Advice” …
Cyndee Barrette, Sole Proprietor Crazy
Bitch BBQ Sauce shares with us … “In addition to much listed above, I will
repeat that ‘knowing what brains to pick’ is a real critical
piece along with knowing where your strong points lie and what
components of business you need to hire out for (generally, that would be
the website and graphics, in my view).
I do believe that people need to keep
revisiting the question “what is it that I really really really want”. That
is a very tough one and the answer can vary from time to time. I ask myself
that question constantly because it is very easy to be caught up in hype
about your business and suggestion to do something that may not be timely
or appropriate and it is easy to become swayed. It is very
complimentary to hear such things but at the end of the day, it may not be
what is in your best interest.
Always really examine what it is you
want and stick with that. I really do listen to my gut and it has
never steered me wrong.
Not all business means having to pay a
mortgage ….sometimes it can be a happy retirement project, a satisfying
flexible career while being a stay-at-home parent etc. etc.
Find out what you want to do and why – it’s a tougher question than you
realize. Every year, I check in with myself to see ‘what worked and
what didn’t last year’. In January of each year, I start the planning line
for the upcoming season and stick with that plan because nothing good is gained
when you are flying around at the last minute trying to get into events that
should have been dealt with earlier.
A word of warning is this….if an event
is looking for vendors ‘at the eleventh hour’ then that is your clue to stay
away from it because anything worthwhile attending is booked up early!
Stay
tuned for more “SCOOP” … “Why
am I not Peacefully Retired???? (An anecdotal account of a
so-called-not-so-part-time-unplanned-business!). If in the meantime you
would like to check our Ms Barrette’s website,
I’m sure she’d love your visit … www.crazybitch.ca.