Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, December 24, 2020

Event Development (Part Six)

 Commitment (continued)

11.    Who will attend this event?

Another thing to consider when you are looking at attendance is who is the event aimed towards… kids, teens, seniors, locals, out of towners, etc. You get the picture. If it’s aimed towards out of towners, are there sufficient accommodations and restaurants? If it’s towards seniors, is the venue going to be wheelchair friendly? And so on it goes.

12.    Will people attend this event?

Finally, you can have the best event in the world, but if people don’t come you have no event at all. This is, of course, an important consideration. Is the event being had at a good time of year? If it’s an outdoor event, what happens if it rains? How about the location? Is it easy to get… hard to find? What about disasters? You can’t plan for those. When planning an event you have to try to consider all elements and then find the best way of insuring good attendance.

13.    Is there “seed” money available?

All events need some initial money. Such things are tickets, advertising, posters, etc. need to be purchased in advance. Your group needs to be prepared to spend money to make the event happen. The amount required will depend on the type and size of event you are holding. A word of caution, don’t under estimate how much you will required… be realistic. Surprises are not a good thing when planning an event.

14.    Is your group willing to lose money?

Even the best plans can go wrong! Disasters can happen; circumstances can change in an instant. This can lead to a financial lose for your group. Can you group afford to lose money? Is it willing to lose money? If the answer to these questions is know, you should be reconsidering your commitment to the event. It is better to “stop the show” in the beginning then to find out too late and can’t turn back. (To be continued…)

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