Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Thursday, September 17, 2020

Building Your Website (Part Five)

  

Building Your Website - The Importance of Text

 Use of Keywords in Text
Just as the selection of keywords is important, making sure that they are seen and found is also important! In order to optimize your keywords, they need to be mentioned several times throughout your text. However, their placement must make sense. As I have previously said, search engines are becoming much more sophisticated each day and can tell when a site is trying to fool them into giving a higher ranking then is deserved. They don’t take kindly to this and can penalize. The penalization may or may not be warranted, but regaining ranking is a Herculean task. Assuming you are creating a legitimate website, let your information and expertise be your “Calling Card”. Ultimately this strategy will become the benchmark for website ranking.

Highlighting Text
As it stands right now, web crawlers are sent out by search engines to find keywords. Just including the keywords in your text will help, but won’t make them outstanding. Highlighting keywords (bold, underlined and italicized) will really help. Remember, though, this is how it works now, but likely, not in the future. You need to either keep up with internet technology yourself or find someone you trust to do it for you. Like the Boy Scout motto says, “Be Prepared”!

Thursday, September 10, 2020

Building Your Website (Part Three)

 

Meta Elements... 

Meta Tags and Descriptions
In my previous articles I mentioned the importance of keywords. Keywords act as your 24/7 electronic “Business Card”. They are part of what search engine crawlers are looking for. Because they are important, it is imperative that you and your website designer consider them carefully. Keywords can either be a single word or a “string” of words. They need to reflect what people, who are looking for your kind of website, will type into the search engine for their “search”. The more specific your keywords, the more qualified the visitors to your site. Well thought out keywords can also increase your chances of being on the front page of search engines. When you are thinking of what your keywords should be, think what you would type in to find your kind of product or service. In other words, become the visitor!

Meta Description
The Meta description describes and defines what your website is all about. The description has to been short and concise and, most important of all, it has to be accurate. Although Meta descriptions don’t affect your search engine ranking, they do help categories your website, especially with human searchers. They tell the searcher what to expect in your website and hopefully draw them to enter your site. As with keywords, careful thought should be given to your Meta description.

It should be additionally noted that each “important” page in your website should contain both keywords and Meta descriptions. Each page can and should be you silent, 24/7, sales partner!

(To be continued in Part Four ~ Use of Keywords in Text)

Thursday, September 3, 2020

Building Your Website (Part Two)

 

1.    Search Engine Optimization (SEO)

As I mention in my previous article, building you website so that it attracts Search Engines is an absolute must! There are many things within a website that search engine “web crawlers” look for. (Wikipedia describe them as follows: A web crawler (also known as a web spider, web robot, or—especially in the FOAF community—web scutter) is a program or automated script which browses the World Wide Web in a methodical, automated manner.) “Crawlers” are what search engines “send out” to gather up-to-date website information. Search engines use this information for each website to categorize it and to rank it. Some web designers think that all they have to do is to insert some keywords and search engines will love them. This may have been true a few years ago, but, “times, they are a changing!” Search engines are becoming much more sophisticated and are now looking, in addition to keywords, at Meta descriptions, page content, outside links, website continuity and site and content relevance.  If you haven’t included all of these into your website you won’t likely be highly rated by search engines! Being to “cute” also does not help! Search engine companies don’t like it when you try to fool them. If they find out that you have been “fixing” your site too much, they may penalize you or, worse, delete you from their search engine entirely. Having someone you can consult with about the intricacies of website construction and search engine optimization will go a long way to having the type of website you deserve!

(To be continued in Part Three ~ Meta Elements)