Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, December 18, 2020

Event Development (Part Five)

 Commitment (continued)

8    Is there enough time to plan the event?

“You want to hold it when?!” If that’s the reaction to your timeframe, perhaps you may want to reconsider. To hold a successful event, it must be well planned and well thought out. Although too much time can cause apathy, too little time can/will cause mistakes and will lead to committee stress. All elements you want to avoid at all costs, especially if you want to keep you member after the event. You must be realistic with your timetable. Larger event simply needs more time to plan and organize. If you must hold the event quickly, scale it down so that it is doable.

9.    Are there other events in the area that could conflict with your event?

A little research goes a long way. Make sure there is no other event that can affect the success of your event. Many communities have event registries. Consulting this could save you a lot of time and money. If there is no central registry, you might want to place an ad in your local newspaper. If this is not possible, well placed telephone calls to other group leaders will help. The more you can avoid conflict, the better your chances of success. A word of caution, just because you think your event is going to be bigger and better then someone else’s, doesn’t mean your event will win. Where there is a potential conflict, it is always better to compromise.

10.    Why will people attend your event?

Let’s face it; there are thousands of events being held every week. What is going to make you event special, make people want to attend? Take a long look at why you are holding the event and what you are going to offer. The more you understand the dynamics of your event, the better the chance of success/attendance. Once this is in place, you will know how to promote.

(To Be Continued)

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