Some time ago, I started writing about “Website Construction”. I hope that the articles will help festival and event organizers create better and more productive websites! Now I would like to share some thoughts on “Event Development”. In the weeks that follow I plan on writing about the different stages of developing a successful festival or event. I believe that there are five key development areas, “Initial Development”, Research and Preliminary Planning”, “Leadership”, “Action Planning” and “Event Day Management”. It is my hope that festival organizers and planners will enjoy the articles and will give me feedback about their ideas and concerns! So, here is the first article:
Initial Development
As William
Shakespeare’s Hamlet asked
so many years ago, “To be or not to be,
that is the question.”
When you start thinking about developing
a festival or event, after all the questions have been asked and answered, “to
be or not to be…” really is the final question.
It may seem like an unnecessary start,
but if you don’t ask and answer the questions, your event is likely doomed to
fail right from the start.
(to be continued in Part Two ~ Commitment)
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