Some time ago, Gary and I visited a festival and were disappointed when we found
out the amount of down time we were going to experience if stayed for the whole
event. With this particular festival, they had plenty of activities planned for
the morning and musical entertainment for the evening but not very much
in-between.
The type of planning may be acceptable for local residents, but for
out-of-town visitors it is a deterrent. Having an interesting array of
activities and events, strategically scheduled for the entire day/weekend is
critical to a successful event. When planning an event, organizers must keep in
mind who they are trying to attract and then plan the event/festival
accordingly. One event that we visited, in my opinion, planned their activities and event to perfection. They had
a wide range of interesting events that appealed to their target market. The
activities and events were planned in such a way that none interfered with the
other. This included timing and just as important, sound interference. Also,
the events were planned in such a way that visitors could make their way
without having to run to make it in time. This type of scheduling avoids the
tension that so often results in angry parents dragging their children from
event to event. Judging the reaction of fellow visitors, I could see that they
also appreciated the efforts of the organizing committee.
Successful festivals
always know who their target market is and how to cater to them.
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