Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Wednesday, January 15, 2020

Activity Planning…


Some time ago, Gary and I visited a festival and were disappointed when we found out the amount of down time we were going to experience if stayed for the whole event. With this particular festival, they had plenty of activities planned for the morning and musical entertainment for the evening but not very much in-between. 
The type of planning may be acceptable for local residents, but for out-of-town visitors it is a deterrent. Having an interesting array of activities and events, strategically scheduled for the entire day/weekend is critical to a successful event. When planning an event, organizers must keep in mind who they are trying to attract and then plan the event/festival accordingly. One event that we visited, in my opinion, planned their activities and event to perfection. They had a wide range of interesting events that appealed to their target market. The activities and events were planned in such a way that none interfered with the other. This included timing and just as important, sound interference. Also, the events were planned in such a way that visitors could make their way without having to run to make it in time. This type of scheduling avoids the tension that so often results in angry parents dragging their children from event to event. Judging the reaction of fellow visitors, I could see that they also appreciated the efforts of the organizing committee. 
Successful festivals always know who their target market is and how to cater to them.

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