Over the years Gary and I have been involved, both as organizers and participants, of many festivals and events, and of course, we have visited many more. As vendors, we always appreciated when we were treated well and were disappointed when we weren’t. Festivals that treat their vendors and participants well, will always be the event of choice for the better vendors. If your festival or event’s revenue is based upon the success of your vendors, treating them well just makes sense! It should play a major part in your event’s vendor marketing program.
One festival that I know of, has taken this treatment to heart and offer their vendors a variety of amenities. Some of them include special vendor parking, booth sitting services and s vendor relaxation area with refreshments. Tenting and electricity are also included as part of their booth fee. By providing these, their Craft Show and
has a waiting list and they have the “cream” of the crafters
participating in their show! Sale
Another event, offers their vendors a lunch service. While we were visiting this show, we saw volunteers go to each vendor and ask for their lunch order. We found out that the volunteer then went back to the in-show café, put up the order and then brought it back to the exhibitor. On a short show, where selling time is precious, this is a great benefit!
I can tell you from experience that these services are really appreciated and good vendors seek out festivals and events that go the extra mile when it come to the treatment of their vendors. By doing this it’s a win-win situation for everyone, great vendors equal great events and happy visitors!