We couldn’t find any of them and we
looked. We tried to find an event organizer or a festival program guide, but
could not. We drove around town looking for signs that would point us in the
rights direction. There were no directional signs to be found anywhere! We
drove all around town looking for any information. The only thing we saw were a
few large signs telling us to call a number for information and tickets. Even
the festival information we printed off the event’s website was hard to read
and incomplete. We weren’t looking for problems. We really wanted to enjoy this
event! After all, we had driven several hours to get to it! So here are the
basic problems with this event:
1. No directional signage
2. Lack of communications
3. Poorly designed website
4. No informational signage
5. Cancelled or “no show” events
6. A parade that wasn’t theme driven
These
are all solvable problems (challenges). It’s just that the event organizers
have to recognize and acknowledge that the challenges exist and that is where
the greatest challenge likely is. Most organizers don’t like to think they have
to change and correct, but they do! Good festivals, events and businesses are
constantly evaluating themselves and making changes and adjustments as
necessary. Hopefully the organizers of this event will recognize the need for
change. Otherwise it will be an “opportunity lost”!
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