As
I mention in my previous article, building you website so that it attracts
Search Engines is an absolute must! There are many things within a website that
search engine “web crawlers” look for. (Wikipedia describe them as follows: A web crawler (also known as a web spider, web
robot, or—especially in the FOAF community—web scutter) is a program or automated
script which browses the World Wide Web in a methodical, automated manner.)
“Crawlers” are what search engines “send out” to gather up-to-date website
information. Search engines use this information for each website to categorize
it and to rank it. Some web designers think that all they have to do is to
insert some keywords and search engines will love them. This may have been true
a few years ago, but, “times, they are a changing!” Search engines are becoming
much more sophisticated and are now looking, in addition to keywords, at Meta descriptions, page content, outside links, website
continuity and site and content relevance.
If you haven’t included all of these into your website you won’t likely
be highly rated by search engines! Being to “cute” also does not help! Search
engine companies don’t like it when you try to fool them. If they find out that
you have been “fixing” your site too much, they may penalize you or, worse,
delete you from their search engine entirely. Having someone you can consult
with about the intricacies of website construction and search engine
optimization will go a long way to having the type of website you deserve!
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