I have been thinking a lot lately about my websites. I want to know if they are as effective as I want (need) them to be. In talking with a web designer friend, I realized that they all needed to be re-evaluated! I asked him to explain what the key ingredients where for a successful website. He started to answer me in another language, techno speak! I told him to slow down and talk to me in a language I could understand, English! He did and we covered a wide range of topics. Here is a summary of our conversation. In future blogs I will try to explain his ideas more fully and hopefully in “plain” English!
1. SEO or “Search Engine Optimization” – Simple put, getting search engines to recognize your site. Once a site is recognized it is categorized (keywords) and then listed in importance.
Tags and Keywords –
These are words inserted in your website. They attract search engines to your
site and its pages.
This is the description that appears in you search engine listing
4. Use of Keywords in Text – In order to emphasize keywords, they must be used often in the text of the web page
5. Highlighting Text – Once keywords are chosen and inserted, they must be shown as being important. This is accomplished by highlighting (bold, italicized, underlined) each keyword.
6. Web Pages – Each important page (home, about us, products, etc.) should be optimized (keywords, description, highlighting).
7. Updating – Sites should be frequently updated and the information must be correct and consistent.
8. Simplicity – Simplicity is best, especially the home page, in web design, page layout and contents.
9. Website Layout – Sites should be easy to maneuver. Complicated site discourage visitors from surfing through your site’s pages.
10. Contact Information – Make sure that visitors to your site have a way of contacting you. Since the contact is being made via the internet, e-mail contact is a must.
11. Linking – Encouraging other website to link with yours is important. However, the linked sites should have relevancy to you business or site. Linking for the sake of linking is not a good move.
12. Traffic – Finally, the goal of every site should be increased traffic (visitors to your site). How you design and manage your site will determine its popularity and thus traffic.