The Importance of Canadian Tourism ~ as Canadian Minister Maxime Bernier shares … “
Brand” ~ “Youth” ~
|Judi "Scoop" McWilliams ~ Ontario Visited |
with Canadian Minster Maxime Bernier
Recently, we had the privilege to sit down with the Canadian Minister of Tourism ~ The Honourable Maxime Bernier, Office of the Minister of State (Small Business & Tourism; Agriculture) and conduct an interview, with the focus on Canadian Tourism.
Journey Begins … Canada
Every good interview needs a good topic. If you are passionate about your topic and the recipient is passionate as well, it makes for a great interview. Minister Bernier was very generous with his time and insights, and passionate about
and its Tourism. Canada
In our travels we have heard new “coined phrases” such as “Edutainment” (Education through entertainment) and “Agritourism” (Education in Agricultural through Tourism activities) and “Ecotourism” (Education through the environment). The depth of Tourism, we believe, is comprised, in a large part, from the contribution of Festivals and Events held in many communities all over the Country. The mainstay and the key to success for these viable contributors are … volunteers!
As we are interested in Tourism in Canada and the current trends, we thought we would share some relevant material obtained from Minister Bernier and his office. We appreciate this insight, and “Scoop” as it were …
Where we stand ~ The Canada Brand:
“Branding” is important, especially in Tourism.
has ranked in the top two
for the most powerful country brand in the world since 2010. (source:
Futurebrand Country Brand Index). As we talked with Minister Bernier’s and
his staff, every fact or figure we could come up with about the “statistics”
become “outdated” right away. As they say, “If you are reading this, it is
history” … “if you are living it, it is current”. It is important to realize
though how important Tourism in Canada is! Canada
For an example,
’s Tourism Industry provides
more than 618,000 direct jobs. That figure could move upwards are you are
reading this too. We do know however, that in 2013, tourism revenues in Canada grew by
3 per cent to over $84 billion. That is a very significant number. Tourism is a growing and resilient industry that is driven by Canadian
entrepreneurs, SMEs and workers from coast to coast to coast. Canada
We must not lose site that “Youth” plays an important role in Tourism in Canada, as young travellers, both domestic and international are part of the large and lucrative market. Not only do these young travellers contribute to Tourism, they also play an intricate role in “Volunteering” across the country as well, generating even more of an economic impact on our society today.
Stay tuned to “THE INSIDE SCOOP” Series of Interview Blog articles with the Canadian Minister of Tourism ~ The Honourable Maxime Bernier, Office of the Minister of State (Small Business & Tourism; Agriculture) … “Canadian Tourism Commission”.