|Ontario Visited interview withVirginia Govier, Marketing Co-ordinator of the |
Ontario Plowmen’s Association Parent Host of the International Plowing Match & Rural Expo this September 17-21, 2013 in Mitchell Ontario,
MAXIMIZING YOUR EFFORTS …. SYNERGY …..
The International Plowing Match & Rural Expo stays “fresh” and exciting both for participants and visitors alike. It continues to be interesting as a new event and it makes it easier for folks to embrace.
I wondered about how the IPM coming into a community with conflicting dates would impact the other events being held at the same time. Virginia Govier was enthusiastic to share with us that the OPA and IPM are proud to work closely with the other events. They try to create a good synergy amongst the groups to maximize everyone’s efforts. To explain more, planning for the IPM takes place 3 years in advance of the event. Bids are sent out by the Local Plowing Branches to Bid for the opportunity to host the IPM. The nucleolus of the Board springs from that and committees are formed. The great contribution from the OPA is that it brings along qualified staff and shares the efforts of the accounting, marketing, and sponsorship committees. They offer great guidance and strategies.
The biggest challenge Ms. Govier states, is not the “moving around”, but the new management structure. There are always some growing pains; people have pre-conceived ideas, new concepts. But,
Why an Interview,,,
Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!