“Demographics’ & Planning”
THE INSIDE SCOOP is fortunate to obtain interesting SCOOP from Donna Stewart, Jazz & Blues in the Village, Festival Director and the Committee continues …
Sometimes I wonder what
types of people are interested in attending certain events/festivals. I asked
the Committee … What is their demographic makeup, who attends … They state … “Although the key demographic group is
probably 40 plus, the festival attracts people of all age groups from babies in
buggies to great grandparents. Friday
and Saturday night Blues attracts a more youthful audience than our Saturday
afternoon Jazz. The last couple of years
we have begun to attract more of the under 30 crowd to Saturday afternoon.”
I find that it is wise to be aware of the key demographic groups to gear the activities
to reflect this makeup. So just how far in advance do they “plan”… The answer …“We hold our windup party in October and our first planning meeting for
the next year is in November. We target
to have our bands contracted by the end of February.”
During my interview, I will
be writing (to enlighten Ontario Visited website visitors) some brief information about some of the
signature events for this years Jazz & Blues in the Village. Is there anything you would like to
add to enlighten our readers, particularly for this edition of THE INSIDE SCOOP?
“Our Saturday night blues is normally two different
performers, an opening act and our headliner.
This year we are changing it up a little with Jack de Keyzer and friends
doing the entire evening from 7:30 – 11:00.
Joining Jack for the evening are Jerome Godboo, Rick Taylor and Tim Woodcock. It will be a little different but we think a
lot of fun and great music.”
(To Be Continued)
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