Stratageis in Obtaining & Keeping Sponsors

Jan Bonhomme
Executive Director
St. Lawrence 1812 Bicentennial Alliance

The Festival Nomad and I have seen some very successful festivals/events that take the time to properly acknowledge their sponsors. The Railway Chocolate Festival in Smith Falls is a perfect example of this. They have professional signs for their sponsors all along the rails at the boardwalk by the waterway. These signs are in clear view for all visitors and participants to see. During these times of economical challenges that we are experiencing today, I wondered if Jan had any strategies in obtaining and keeping sponsors, and, how do you acknowledge their support? Jan shares with us … “My experience has taught me to treat your sponsor like a partner. Sit down and talk to them about the event, what you are offering and what they have to balance that – is it food, clothing, equipment, people or prizes? Then work together to create some arrangement where they supply product or equipment or cash to balance one of your event needs. Let them have ownership of that aspect – they are the stage sponsor, or the tickets, or the refreshments or info booth etc. I break down the event in every possible way and find the best sponsor/partner to enhance each aspect. Therefore COMMUNICATION is the key in developing and keeping good sponsors.” For myself, I feel you should treat Sponsors like your Volunteers! Treat these folks with respect and kindness at all times.Don't forget to acknowledge them prior to, during and after your festival or event.