Why an Interview,,,

Over the years we have been able to meet and talk with some very interesting people. They have shared with us their knowledge and have provided us with a great deal of insight as to how and why festivals and events work and why they are so important to our communities and to the Province of Ontario. With this in mind, we decided that we wanted you to meet and hear from some of the wonderful people who work so hard to provide us all with such wonderful Ontario Festivals and Events! We are pleased and proud to present "THE INSIDE SCOOP"!

Friday, September 17, 2021

Promoting Your Sponsors! (Part 2)

 Here are a few simple ideas:

  • Find ways to use sponsor’s products. For example, if it’s a soft drink company, insist that all food vendors sell the sponsor’s products.
  • If you are being interviewed by television or radio, make sure that you mention as many sponsors as possible.
  • If you have a key sponsor, try to wear a shirt or cap with their logo. Especially when you are being interviewed.
  • During the event ask sponsors to set up product displays. Make the space part of their sponsorship package.
  • A comprehensive promotion plan should be put into place and all team members should be fully aware of the plan and should carry it out throughout the festival/event.

The better you promote your sponsors, the more likely they will return next year, even in a poor economy!

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